In conversation with Ratnadeep Bhattacharjee (COO), Tech Variable who along with Nilotpal Boruah (CEO), Utpal Sarmah (CTO), Dipankar Barman (CMO) is working to build one of the successful software outsourcing firm from Assam.
Ratnadeep opens up to Tussle and Triumph, their struggle, once they left their cushy corporate jobs and how they are building Tech Variable to redefine software technology management, through efficient after sales service and are also building their own human capital through their finishing school.
How did you get the idea for Tech Variable?
It was not something that happened overnight. First of all, we thought of developing a product for schools and institutions. But, the question of survival, prompted us to jump into the IT and software solutions sector. We started meeting people within our network, telling them about the various services we provide.
Slowly but steadily, we started getting small projects. So, the generation of the idea was a very gradual process.
What is the uniqueness about your Startup?
I cannot point out anything unique in our startup as we are not a product based company. But one thing is for sure, from the time we started, our main aim has been to provide quality after sales service, which I feel sometimes there is a lack of in this region.
What is the problem you are trying to solve?
“The biggest problem has been getting quality technical resources for various projects. Since we are more into offshore software services, we work with all the modern technologies in the market and hence we always are in requirement of technologically advanced and skilled employees. The issue here is that only few people agree to come and work here in Assam from other parts of India.
Keeping that in mind we are trying to develop skilled resources of our own by starting a finishing school for passed out engineering graduates.”
What is the revenue model? Explain your thought process.
“Ours is a service based model. So, we charge only for the services we provide. One part is the development charge and the second part is the annual maintenance charge.
For offshore projects, the billing occurs on per resource person per hour basis.”
How did you finance your startup costs?
Who are your target consumers? How is this going to affect them?
Target customers are startups from various fields, institutions, enterprises etc. as I believe everyone needs an effective IT infrastructure in place for better productivity.
How did you get your first customer?
Through network and referrals.
How did you build your core team?
It has taken months of perseverance, co-ordination as well as training to build the team that we have right now, fighting against all the constraints and odds.
What is the big picture of your startup?
Although we are working with offshore clients now, but the bigger picture is to go global as soon as is practically possible.
What is the success story of your startup in your own words?
I don’t think whatever little we have achieved till now cannot be termed as SUCCESS. I would like to believe we are still trying to be “SUCCESSFUL”
What is your advice to upcoming start up founders?
Be patient. The key is survival. Only if you survive, there is a chance of being successful one day.
For business enquiries Ratnadeep can be reached at : [email protected]