Tussle and Triumph in conversation with Bably Pathak, founder of BeBright, who has 9+ years of experience in the IT industry having worked in UK and India across the complete software development lifecycle. Bably holds a bachelor’s degree in engineering from Assam Engineering College, Guwahati and a Master’s Degree in Computer Science from the prestigious University College London, UK. She has held multiple job profiles while working for some successful start-ups in India and UK as well as for the world’s largest consulting company. Apart from software development, Bably’s skills are in people management.
How did you get the idea of BeBright?
Computers are changing the way we lead our lives today. It has become the need of the hour that everyone has access to quality computer education that is affordable at the same time. Being from an engineering background, with exposure to the global IT industry I felt that with my experience and knowledge I can be a guide and mentor to the younger generation to enhance their IT skills.
For this, I collaborated with experienced people from the IT industry, who can teach the students the new upcoming technologies such as Big Data, Robotics etc.
What is the problem you are trying to solve?
After I graduated in engineering I was unsure which career was best for me based on my interests and skills.
Even after a decade, I see a lot of the young generation stil have the same uncertainty I had then about my career.
Being a computer professional I decided to start a computer training institute to help students.
Who are your target consumers?
We started by targeting school and college students. But what is surprising is that retired professionals, businessmen/women, housewives have come forward to learn more about computers.
How does BeBright differentiate itself?
BeBright has tied up with CDAC as its first authorized training center in Guwahati, providing CDAC GIST PACE computer courses, under Govt. of India.
So students don’t just enhance the computer skills they are also provided with a valuable certification which will enable them to get jobs in future.
We realized that apart from the knowledge gained, students also need to express and present themselves well.
So we have started a weekly free personality development/ spoken English improvement/question & answer session so to enable all-round development of the students.
How did you finance your start-up costs?
It is bootstrapped.
What is the revenue model?
Quality education should be accessible to all. There is a nominal fee for the courses that BeBright offers.
How did you get your first customer?
By word of mouth.
How are you marketing your product and services to reach out to customers?
We are reaching out customers via social media, print ads, word of mouth is helping as well.
How did you build your core team?
We began by hiring trainers. Now experienced skilled people are coming forward to collaborate, train and share their knowledge to the young generation.
What is the success story of your start-up in your own words?
We are very new and yet to achieve success in the commercial sense but we are happy that the students who have or are doing courses have been positively impacted.
This is evident from the fact that some of them who have finished their original course are now in their second/third course.
What is the big picture of your startup?
We aim to be a premium IT training institute which in turn provides jobs to the students by typing up with corporates.
What is your advice to upcoming startup founders?
If you believe what you are doing will bring about a positive change in society, no matter how difficult the path may be, work hard and keep persevering.
The team at BeBright can be reached at [email protected]
Registered address/communication address: BeBright, House No -14, 2nd Floor, Near UCO Bank, Ganeshguri, Guwahati – 781006